Design cannot be left to chance when it comes to retail. If you’re a small retail store trying to take off, know that the people you’re competing against have spent millions on things like lighting and configuration. They might know things that you may not know or may not have even considered.
As a small business owner, you may not have the same budget as them, but you can still stay clear of some of the most common mistakes people make. Let’s take a look at a few retail design mistakes you should avoid at all costs.
Proper lighting is extremely important when it comes to commercial design. Have you noticed how certain parts of retail stores are always more illuminated than others, like cosmetics, for instance?
Lighting affects not only visibility but mood as well. You have to make sure that the exterior of your business is properly lit as well. People will simply not want to go to a store on some obscure strip mall after dark if they are scared they’ll get attacked. This is especially true if you’re catering to a high-end clientele. So, you have to make sure that you make your store inviting inside and out.
Also, lighting is not only about making sure that people can see items. Light will hit some items differently compared to others, and this also has to be taken into consideration. Warmth and color of light will be important and will need to be adjusted since different types of light will be more flattering on certain items.
Not Performing a Thorough Inspection Before Moving in
A building might look perfect for your retail store at first glance, but there are many things that you have to take into consideration. For instance, you may not even have the fixtures necessary to do what you want to do. If there isn’t the number of outlets necessary or the way the building is configured is making things difficult, you might have to spend a lot of money on fitting it properly. This is why you need to have the building thoroughly inspected for possible issues that could affect design.
Not Paying Enough Attention to the Checkout Area
Even if most understand its importance, a lot of people don’t give a lot of thought to how they configure their checkout area. But a checkout could be a turn-off to a lot of people. If people come in and see customers piled up because the area is too crowded, some of them might leave.
You need to leave enough room for people to breathe and think about how lines will form in the store. You don’t want people to have to fight through lines to get to the section they need. Also, you want to make sure that the return section is properly spaced so that returns don’t end up interrupting the flow of clients.
These are only but a few examples of how retail businesses get design wrong. Avoid these few mistakes and make sure that you have a good team working with you to make sure that you get your design down.